Venue: Central Hall Westminster
Event type: Sponsorship exhibition
About the event:
Now in its 13th year, ATS London returned to Central Hall Westminster on 13-14 June 2023 which brought together senior stakeholders across the media, marketing and commerce industries for two days of keynotes, panels, interviews, and networking, delivering key insights and strategies to take digital to the next level.
The event attracted an audience of more than 600 professionals, including C-level executives from agencies, advertisers, publishers, media owners, trading specialists, and technology providers – yet another must-attend, sell-out event.
Brief:
Showcase was asked to provide stand options as an upgrade to the previous exhibition where pop-up banners were used for all their exhibitors. This year they wanted to offer exhibition stands with a tiered sponsorship package from entry level, all the way up to a premium option. This would allow the client’s sales team to offer a variety of pricing options to potential sponsors, no matter the size of the company.
Solution:
Adhering to a strict budget and working closely with the client, Showcase created four different options: Supporting Sponsors, Associate Sponsors, Associate Plus Sponsors and Premium Plus Sponsors. Using a mixture of large graphic stands and small expo stands we were able to offer exactly what the client required to elevate their event.
All artwork for stand graphics was sent to our team and it was Showcase’s responsibility to arrange the print of the provided artwork for the correct stand. Any questions or queries from exhibitors surrounding graphics could be quickly answered by one of their team which gave Showcase’s client peace of mind that their exhibitors would receive the correct information, with a quick response time.
Using their experience in exhibition builds they were well equipped to advise the client about maximising the usage of the floor space. Along with a selection of furniture from Showcase’s collection that complemented each stand, they created several visual renders and floor plans so the client knew exactly what the space would look like.
Delivery:
With an experienced crew and a robust operations schedule, Showcase was able to build all the expo stands and fit graphics within the given timeframe. All furniture for the stands, which included a mixture of tall stools and poseur tables, were positioned as per the floor plan and were very well received by the exhibitors.
Project Service Summary:
- CAD
- Space planning
- Exhibition build
- Graphic print
- Furniture
- Project management
- Transport
