Venue: The Arts Hotel, Barcelona
Event type: Congress / Conference
About the event:
Since 2007, World Retail Congress has been the premier platform for in-depth research, content and events; driving retail growth and inspiring valuable global connections.
The Congress unites leaders from across the global industry for innovative, groundbreaking strategies and insights to drive success. It’s the unrivalled high-level forum for senior retailers to learn, share insights, form powerful connections and play a key part in shaping the future of global retail.
Each year, World Retail Congress curates a programme that cuts to the core of key issues facing retail leadership, bringing together the brightest minds inside retail and out, including those from economics, academia, politics and NGOs.
This was the sixth time that Showcase had been asked to help create this event. The brief was quality not quantity; to take what they had created the previous year and enhance it, to give the event a premium look and feel.
Showcase designed and built an angular-shaped 25m main stage, with an LED screen backdrop. The high gloss black stage followed the contours of the screen and was further enhanced by edge-light lighting. The audio and video were split into two to feed into the breakout areas.
Showcase also designed and built two additional stages. One stage focused on sustainability in retail; all the raw materials for this stage were sustainable. These included a living wall made up of locally sourced living plants.
In addition to the stages they designed and built six light box stands for the Future of Retail Challenge, these were all of a bespoke design. They also were responsible for designing and building eight pods for retail start-up companies.
Showcase supplied the furniture from their boutique collection for the speaker stages and networking areas.
When the conference turned into the evening drinks event, Showcase was responsible for the outside area and A/V.
This three-day event involved a two-day set-up and six-hour derig.
Showcase provided a management team of nine people and a crew of 60 to build the sets and stages. The transport used palm-oil free HVO fuel.
“Showcase has been amazing to work with and I couldn’t recommend them more. Their service level, quality, attention to detail, creativity and delivery exceeds all expectations and sets them apart from others in the industry. They take time to understand your brand, your budget, the vision and strategy of the event. They work with you as part of your team to ensure the event is delivered successfully and the best it can be. From stand build, furniture, plants, AV, decor, digital & printed signage, set & stage build – is there anything they can’t do! They go above and beyond from pre-production meetings to onsite delivery; they have been an absolute pleasure to work with!”
Project Service Summary:
- Set and stage design & build
- Exhibition stand design
- Provision of technical equipment and solution
- Film and video editing – we only did filming
- Creation of on-demand content –
- Consultation on best practice
- Sustainable transport
- Locally sourced plants