The World Retail Congress is the gathering point for the global retail industry. From established market leaders to the most innovative start-ups and disruptors as well as national and international.
For three days each year, this Congress provides an unrivalled high-level forum for retail leaders to meet, share insight, form powerful connections and help shape the retail future.
2018 was the third consecutive year that we worked on this event, we have actually worked with this client for four years in total, as we also delivered the 2019 Congress in Amsterdam. In 2018 World Retail Congress moved from Dubai to Madrid, and the challenge was to match the glamour and glitz of Dubai’s event in Madrid. We were asked to create jaw-dropping stages for each area, a creative challenge compounded by the fact that each area needed a different theme. Technology needed to match this outstanding level of creativity.
We needed to deliver the main event at the Marriott Auditorium as well as three sister fringe events. There was also an awards ceremony during the three day period, all of these events were spread across different venues in the city.
We advised and supported our client from the very start of the project. Throughout the planning stages we visited all the various venues countless times. Design elements included projection mapping, edge blending, full visualisations, space planning and a fly through of the space to convey lighting states. We then produced and delivered the event which included stage and setsas well as lighting and audio for the main congress.
This year our creative input increased, as in addition to our role as official AV supplier for exhibitors we were tasked with designing all the stands including full fabrication and build. We also delivered the four fringe events simultaneously over the three days as well as the awards ceremony.
“The best they had ever seen and better than Dubai”. Well we couldn’t have asked for better feedback from clients, exhibitors and delegates on our design and delivery.
Closing the event was a real challenge, as we only had five hours to dismantle and clear all four venues. This meant having a crew of up to 120 people working at any one time.
The making of….