Venue: Palais des Festivals
Event type: Festival and activation
About the event:
Held annually in Cannes, the Cannes Lions International Festival of Creativity is home to the world’s most prestigious advertising awards. Celebrating creativity, effectiveness and innovation in the global advertising, marketing and communication industries.
Brief:
Our client who has been working with us for over eight years, doubled its requirements for us to deliver six activations at the festival which is in its 70th year. Each activation was an individual sponsor at the event, requiring specific design, builds, dressing and project delivery to each area. We were asked to manage each brand in line with the client’s end requirements for each specific brief.
Solution:
Given the fact we were working for six very different brands which included; Frog, AMEX, Whalar, BCG, SXM and Cannes Lions itself, meant creativity, commercially and operationally we had to treat each area individually. The account director and design team took each brief and managed this part of the process holistically in order to allow the deliverable elements of each activation to be fulfilled as one project.
For some of the brands, such as BCG, it was the first time that they had appeared at the event, so it was important that we made a good impression for the brands themselves and the end client.
Each activation was taken at briefing stage, creatively designed, cost consulted, specified, manufactured and delivered by the Showcase team.
Showcase provided the complete event service for each of the six brands, however, for Whalar we created an additional catering area/collaborator space, where we also provided the content throughout the entire event.
As ever, sustainability was front of mind, including for BCG, timber based products and water based paints were used, they will be reusing elements from this event for other upcoming events. For Whalar the print from last year’s event was used and Frog will be repurposing their signs in their offices. All the plants were sourced from local partners and the fuel used was palm-free HVO.
Delivery:
The event installation was a 5-day build being managed over 6 production managers and 70 crew, including 40 carpenters, 4 AV technicians, 4 furniture installers, 16 local drew, 6 vegetation installers and was all delivered on 8 mega cube trucks running on palm-free HVO fuel to France. The live event was 5 full days which had various degrees of production and an 18 hour dismantle.
