Venue: Hyatt Regency Paris Étoile
Event type: Conference
About the event:
World Retail Congress is the premier meeting place for global retail leaders, with over 800 attendees coming together to learn, network, and develop strategies for the year ahead and beyond.
The annual Congress unites leaders from across the global retail industry for innovative, groundbreaking strategies and insights that drive success. It’s the unrivalled high-level forum for senior executives to learn, share insights, form powerfulconnections and play a key part in shaping the future of retail. This year, the event moved to Paris, a global centre of extraordinary retail.
Brief:
Although the client’s budget and capacity were reduced from previous years, Showcase’s brief was to ensure the event’s look and feel had the same level and finish as the previous years.
Solution:
This was the seventh year that Showcase delivered this event and fulfilled the project by using their knowledge and experience in repurposing products and materials, as opposed to single-use. This not only ensured budgets were met but also meant sustainability goals were achieved. This involved using rentable products such as furniture and AV from Showcase’s own range and creating traditional backdrops for breakout areas.
Delivery:
For this event, Showcase utilised large LED screens with a custom-made central build feature for the main stage to ensure it remained the key focal point. Showcase delivered five stages in total, including the main stage, and was tasked with managing all elements of event production, such as stage management and show calling, as well as providing the AV for the entire event.
In addition to the event stage and set, Showcase also produced 10 small pop-up pods and breakout/networking spaces. All were dressed using furniture from Showcase’s bespoke event furniture collection. They also managed all print signage as well as digital signage, which involved their software system pushing directly to screens. Event breakout spaces utilised Showcase’s standard package of AV & set backdrops, these included their own tension fabric display system with a silicone edge.
During the event Showcase had more than 30 crew to deliver the project over the two-day install, the three-day show and a four-hour dismantle. All furniture and event equipment were delivered using palm-free HVO fuel, as part of a commitment by Showcase to produce greener event production.
Project Service Summary:
- Event manufacture and build
- Large format print
- Event directional signageEvent production management
- AV equipment
- Furniture hire
- Digital signage
