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Showcase expands into America by opening Showcase USA LLC

By February 17, 2025March 6th, 2025Event Design, Live Events, News

Showcase expands into America by opening Showcase USA LLC

During 2024, Founder and Managing Director Ben Collings was inspired to introduce the Showcase brand across the pond. Based on the successful delivering of conference and exhibition services for Datos Insights, and with a growing demand from existing European and UK clients to work with showcase in America, a decision was taken to open the latest branch of Showcase – Showcase USA LLC in Florida.

Please click here to explore how we can assist you in America.

One of the main drivers for existing clients to enquire about Showcase working in America was due the outstanding service levels and attention to detail that simply couldn’t be matched by existing vendors. The strategic move has been supported by members of the senior leadership team at Showcase.

Organic growth is a key driver as, Global Strategic Account Director, Dave Harding-Lyle discusses below.

“America is vast and we’re not looking to conquer! The concept is to provide services that are similar to those which we already provide to our existing clients across Europe and the UK. Our aim is to grow organically in America as our name becomes synonymous with excellent customer service. The success of 2024’s US events has already led to a 50% increase in business from existing American clients. We have been put forward by large industry PLCs in the UK to tender for their US activations and exhibitions for 2025. The opening of our Cannes office at the beginning of 2024 means that we are now able to service our growing portfolio of European clients in America. We are on an upwards trajectory into 2025, which is a great testament to the hard work, vision and determination of the team at Showcase.”

Book a meeting with Dave to discuss how we can support your next event.

Meet with Dave

Datos Insights / Brinks Global

Alongside Datos Insights confirming their American events, Showcase has also been approached by Brinks Global to discuss the build and delivery of their exhibition stand across multiple US events.

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Showcase Wins

Customer Experience Award

Showcase leads by exceptional customer service and experience. In 2024 Showcase was recognised and won Exhibition News’s Supplier Award for Customer Experience–Service Level. Customer service and relationships has formed a foundation right from the beginning of Showcase in 2014.

“In 2024 we were recognised and won Exhibition News’s Supplier Award for Customer Experience – Service Level. Customer service and relationships has formed the foundation right from the beginning of Showcase in 2014. With Showcase celebrating its 10 year anniversary in 2024 and winning such great awards such as Best Customer Experience Award at EN Suppliers awards, I felt it was important that customer service along with growth be the focus of 2025. We have a large US client base that we deliver events for in UK & Europe, but we wanted to support them also on their home soil. The opening of Showcase USA LLC in Florida allows us to have a team locally on the ground, along with support from our wider team to continue delivering the same products and services in the USA, at the high standards we do in UK & Europe. This is great milestone for the business to kick off its next 10 years in the industry.”

Founder and Managing Director – Ben Collings

Client Testimonials

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The Showcase team is extremely professional, communicating efficiently and effectively in the lead-up to events and once onsite. There are always willing to think outside the box when it comes to design, and build and break schedules are meticulously planned, often completed ahead of schedule. The management onsite is always happy to assist, working alongside us to find solutions if there are last-minute changes. This carries through to their build team and technicians who are highly competent and friendly. Nothing is too much trouble for Showcase and they’re invaluable partners who we enjoy an excellent working relationship with.

Operations Director, Ocean Media Group, Housing and Homes.World of Wonder – DragCon UK
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Showcase is not just a supplier - they’re a trusted partner who consistently goes above and beyond to delivery excellence. Their exceptional customer service, innovative solutions and passion for their craft make them truly deserving of recognition.

We time and time again chose Showcase for their exceptional professionalism, affable demeanour, and consistent ability to exceed expectations. Their team seamlessly blends professionalism with friendly approach, creating a collaborative and enjoyable working environment. Showcase truly deserves recognition and will be a supplier we always look forward to working with.

Festival Operations LeadCannes Lions
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I’ve worked with Showcase for over 8 years and the service level, design, finished installations, project management and onsite delivery has always been outstanding and continues to be. They understand the brand, the company, the team, the vision and always go above and beyond to delivery and amazing event.

Keep doing what you’re doing!! As a company you have such a unique USP, Showcase stands out from all suppliers and I would like to see our 8 year relationship keep going until retirement!

World Retail Congress
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I just wanted to say thank you for an incredible event - superb support (always delivered with a smile). The feedback has been outstanding, and the fact European teams want to re-use the stage is a huge compliment.

Verint
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Showcase are a friendly, knowledgeable and always up for the challenge of working with us! They are multi-faceted and able to meet and deliver our different needs.

Momentum

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