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RuPaul’s DragCon sashayed over from across the pond for a weekend full of art, drag and pop culture. RuPaul hosted the two-day event at Olympia London, where 8000 drag fans packed the exhibition centre for a weekend of partying and to watch their favourite drag acts strut their stuff.


Showcase were thrilled to be a part of such a lively event and were commissioned to provide high impact, on-brand stage and set services including:

  • High impact main stage for live artists to perform over the two days
  • Production management of the main stage
  • DJ balcony providing a focal point for RuPaul’s sets
  • Building of two conference rooms to host panel sessions for the Drag Queens + RuPaul
  • Providing furniture for the VIP area, RuPaul’s dressing room and also the press and media areas
  • High impact branding and media opportunities throughout the exhibition halls
  • Branded backstage area for the artists
  • Funky furniture


The production saw Showcase deliver the following:

  • Set & stage build
  • Staging for live performances including back stage area
  • CAD design
  • Space planning
  • 3d visualising
  • Audio Visual equipment
  • Lighting
  • Production management
  • Digital content
  • Furniture supply
  • Soft furnishing and furniture
  • Digital format print
  • 50 moving head lights
  • LED screen
  • Digital consoles
  • Flown PA & rigging


The client was extremely happy with the results and we received a very positive response “looks better than the US shows”. If the DragCon returns to the UK they will be looking to use us again for the production.