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Venue: Andaz Hotel, Liverpool Street, London
Client name: Retail Trust 
Event name: Retail Trust Leaders’ Summit 2021


To provide a professional environment to enable delegates to absorb content, alongside creating a slick backdrop within the restraints of the pillars in the venue. Showcase needed to provide audio and visual coverage for the sessions as well as comfortable high end furniture for the stage panel sessions, which involved stage and lectern.The overall brief was to create a professional look and feel to reflect the brand and level of presenters and delegates.


Showcase space planned the room using CAD software to ensure all delegate tables, seating and stage set & visuals and audio solution fitted the space. Once the space plan had been achieved the 3D visuals were created to provide the client with an understanding of the look and feel. Showcase knew that ‘more is less’ with volume and audio coverage in this space, due to the high walls, solid floors and walls, so they designed the audio system to provide a lower volume audio output but amply coverage; rather than push the audio system they were able to control the sound within this difficult space. Content was displayed using 82″ / 65″ and 55″ display-quality screens mounted on to the set, alongside free standing screens, this solution created the best sight lines for table positions and took into consideration the pillars within the space. A high quality printed backdrop was created and installed on recyclable materials along with a low level stage to lift the presenters but not overbear the audience.

Showcase demonstrated their agility, some presenters were unable to make the in-person event so they streamed them into the event for the audience to view the presentation and also take part in a Q&A panel session.


Tight installation times meant planning was a premium. The team involved: two vans, four local crew, four-person AV and streaming technical team, project manager.

Project Service Summary

  • Consultancy on best practice solution for event
  • Print
  • Sound
  • Lighting
  • A.V.
  • Event design
  • Event space CAD planning
  • Furniture hire