The World Retail Congress is a three-day congress that brings together the leaders of today’s global retail industry – from multi-national powerhouses to game-changing start-ups and disruptors. The Congress provides an unrivalled high-level forum for senior retailers. The 2019 event was held in Amsterdam.


2019 was the fourth year we have delivered this event. We were tasked with creating bright and vibrant backdrops for the stage sets with a focus on key areas for networking, speakers and exhibition stands for the sponsors that worked with World Retail Congress.
We were appointed to design and deliver exhibition stands, power and graphics for the whole show, making us sole provider for the event, this included a dedicated e-commerce web shop branded for online purchasing.
In addition to the main event production we were commissioned by four exhibitors to build bespoke stands. We also delivered some of the exhibition’s fringe events around the city of Amsterdam which included a full production backdrop for a private evening function on day two of the congress.


We were given full creative licence, involving over 26 technical drawings and visual renders. The main stage featured a bespoke designed and manufactured CNC LED backlight CNC globe of the logo, this provided striking photo opportunities. Either side of the globe, 30k laser projections were used to showcase dynamic imagery, a mix of up and down lighting and the use of haze was designed to create a dramatic effect within the auditorium.
Five feature areas were designed and built, including a ‘start-up lounge’ and ‘speaker lounge’ designed to maximise sponsorship opportunities as set out by the client. We were also in charge of furnishing, speaker and audio management. In addition we designed and manufactured six timber style meeting pods, which were then used as sponsored meeting rooms and located within the exhibition space.


The event was installed over two days and removed in four hours by 35 Showcase members. The production was fully designed, created and managed by our UK team. Pre-planning meetings and storyboards were created to display all the content.
Client feedback was overwhelming…
“Their creativity, innovation, service level and dedication to the event. They have an amazing team and are all great to work with, they couldn’t have worked harder for us on the event and it’s just great as an organiser to be able to trust the team you’re working with, and know it’s going to be an amazing success.”

Project Service

Creative Design
Visual rendering
Full Event Production
Production Management
Stage & Set
Stand Design & Manufacturing
Technical Production Support
Large Format Graphics

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