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Venue: ICC Wales
Client name: ISBA, Independent School Bursars Association
Event name: ISBA Annual Conference, Gala Dinner & Exhibition 2021

About the event

ISBA’s annual conference brought together many of the independent education sector’s leading experts who offered topical updates for schools. There were also networking opportunities and an exhibition of more than 160 professional advisers and companies dedicated to providing high quality services to the education sector.

Held over two days, the event welcomed more than 500 bursars and senior management staff from independent schools every year. The event became the largest event to date to be held at ICC Wales.


To manage, consult and support the ISBA 2021 Conference at ICC Wales. Showcase were brief to act as a production management consultancy bridging the gap between venue and the requirements of the conference and annual dinner.


Showcase liaised with the venue’s internal A.V. team to negotiate the best budget and requirements for the event. They managed the costs on behalf of the client between the venue and themselves, they also provided additional technical support for the main keynote sessions and the gala dinner to bolster the in-house equipment. Where possible Showcase was able to manipulate and move equipment across areas to enable double usage of cameras, switching and video equipment. The Gala dinner saw the 500 strong delegate enjoying a three-course meal, with the guest after dinner speaker relayed to the larger in-house projection screen by using Showcase’s audio system the speaker was able to be heard clearly.


Numerous planning meetings were arranged between venue and client to ensure all technical aspects were delivered. A dedicated Project Manager was appointed to oversee the whole event and manage the commercial aspects on behalf of the client by working closely with the Head of Content and Conference Programming.

Project Service Summary

  • Audio equipment
  • Lighting equipment
  • Video equipment
  • Broadcast cameras & recording
  • Vision mixing
  • Project management
  • Consultancy and planning
  • Technical support
  • Project management